As the Lead Video Editor and Creative Producer at the USC Shoah Foundation, I have spearheaded the organization’s social media strategy, shaping what stories are told and how they are told, from concept through execution and delivery. This work has driven increases of 10,000%+ in page and profile impressions, approximately 2,000% in video views, and 172% in total followers across platforms, with multiple pieces reaching multi-million-view audiences.
Additional work produced under my leadership can be found on the Shoah Foundation’s social channels:
Instagram • TikTok • Facebook • Youtube
Digital & Social Media Content
Samples
Reuniting Holocaust Survivor with Soldier who Freed Him
Role: Director • Filmer • Producer • Editor
Reach: 5M+ views across TikTok, Instagram, YouTube, & FaceBook
Press: NPR, Washington Post, Scoop, & more
Produced and filmed an on-location reunion, capturing an unscripted emotional moment between a Holocaust survivor and his liberator. Also edited the accompanying hour-long podcast episode.
Series on Jewish Child Selected as “Perfect Aryan Baby”
Role: Producer • Editor
Reach: 3.8M+ views across Instagram, TikTok, YouTube, & FaceBook
Semi-humorous historical multi-part video on Nazis awarding a Jewish baby the “Most Perfect Aryan Baby” award.
The organization’s second most-watched piece of content to date.
Giving Birth in a Concentration Camp
Role: Story Producer • Editor • Researcher
Reach: 7.5M+ views across TikTok, Instagram, YouTube, & Facebook
Rapidly turned hours of survivor interview footage into a 2.5-minute social video, aligning the release with related national media coverage (60 Minutes) and reaching millions across platforms.
The organization’s most-watched piece of content to date.