As the Lead Video Editor and Creative Producer at the USC Shoah Foundation, I have spearheaded the organization’s social media strategy, shaping what stories are told and how they are told, from concept through execution and delivery. This work has driven 350% growth on TikTok, 78% growth on Instagram, and 21% growth on YouTube, with multiple pieces reaching multi-million-view audiences.
Additional work produced under my leadership can be found on the Shoah Foundation’s social channels:
Instagram • TikTok • Facebook • Youtube
Digital & Social Media Content
My role has included directing, producing, and editing the organization’s two most-viewed pieces of content to date, both of which received widespread press coverage and significant social media attention.
Samples
Reuniting Holocaust Survivor with Soldier who Freed Him
Role: Directed • Filmed • Produced • Edited
Reach: 5M+ views across TikTok, Instagram, YouTube, & FaceBook
Press: NPR, Washington Post, Scoop, & more
Produced and filmed an on-location reunion, capturing an unscripted emotional moment between a Holocaust survivor and his liberator. Also edited the accompanying hour-long podcast episode.
The organization’s most-watched piece of content to date.
Series on Jewish Child Selected as “Perfect Aryan Baby”
Role: Produced • Edited
Reach: 1M+ views across Instagram, TikTok, YouTube, & FaceBook
Semi-humorous historical series on Nazis awarding a Jewish baby the “Most Perfect Aryan Baby” award.
Michele Reiner Tribute
Role: Produced • Edited • Researched
Reach: 1.8M+ views across TikTok, Instagram, YouTube, & Facebook
Press: J Weekly, WRAL, Kveller, & more
A research-driven tribute honoring Michele Reiner, weaving historical context with an intimate moment between mother and daughter.
The organization’s second most-watched piece of content to date.